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HOLD

Most quit apps count your days. HOLD is built for the ten minutes that decide whether you keep them — the craving itself.

What it does

There when the craving hits

A craving peaks and passes in about 10–15 minutes. HOLD gives you something to do for exactly that long.

Guided breathing

Short, structured breathing you can start one-handed, without reading instructions first.

Real-time AI support

Talk it through at 2am when no one else is up. No appointment, no waiting room.

Progress you can see

Time smoke-free, money saved, and skin health insights — because the visible changes are what keep people going.

How it works

Three steps, no account needed to try it.

1

Set your quit date

Pick the day and HOLD starts counting what you are getting back — time, money, skin.

2

Open it when it hits

A craving lasts 10–15 minutes. HOLD gives you guided breathing and real-time support for exactly that long.

3

Watch it get easier

Cravings peak around day 3 and fade over 3–4 weeks. Seeing that curve is what keeps people going.

CravingBreathe out4:12Day 12$84 saved
CravingBreathe out4:12Day 12$84 saved

HOLD

Beat nicotine cravings, fast.

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Questions

The things people ask most often before downloading.

How long do nicotine cravings last?

An individual craving usually passes in 10 to 15 minutes, whether or not you smoke or vape. Cravings are most frequent in the first few days, peak around day 3, and fade substantially over 3 to 4 weeks. Occasional cravings can still surface months later, which is normal and not a sign of failure.

Does HOLD work for vaping as well as cigarettes?

Yes. The dependence is on nicotine either way, and the craving pattern is the same, so the same tools apply to both.

Is HOLD free?

Yes, HOLD is free to download on the App Store. It requires iOS 15.6 or later.

What are the skin health insights?

Smoking and vaping affect circulation and skin appearance. HOLD tracks the timeline of those changes as you stay nicotine-free, because a visible result is more motivating than an abstract one.

Is HOLD a replacement for medical treatment?

No. HOLD is a support tool, not medical care. Nicotine replacement therapy and prescription medication both meaningfully improve quit rates, and combining behavioural support with them works better than either alone. Talk to a doctor or pharmacist about what fits your situation.

Guides

Researched answers to what people search in this space. No download required to read them.

How Long Do Nicotine Cravings Last?

A single nicotine craving passes in 10 to 15 minutes. Cravings peak around day 3 and fade over 3 to 4 weeks. Here is the full timeline and what actually helps.

2 min read

Nicotine Withdrawal Timeline: What to Expect, Hour by Hour

Nicotine withdrawal starts within 4 to 24 hours, peaks around day 3, and mostly settles in 3 to 4 weeks. A realistic day-by-day timeline of symptoms.

2 min read

How to Quit Vaping: A Practical Plan That Survives Day 3

Most quit-vaping advice covers the decision, not the craving. A practical plan built around the 10 to 15 minute craving window and the day-3 peak.

2 min read

What Happens When You Quit Smoking: The Recovery Timeline

Heart rate drops in 20 minutes, carbon monoxide clears in 12 hours, heart disease risk halves at one year. The full recovery timeline, hour by hour.

2 min read

Does Vaping Affect Your Skin? What Actually Changes

Nicotine narrows blood vessels, which reduces the oxygen reaching your skin. What that does to healing, tone and lines — and what improves after you quit.

2 min read

Weight Gain After Quitting Smoking: What to Expect

Most people gain 3–5 kg after quitting nicotine. Why it happens, how much is metabolism versus appetite, and what actually limits it without risking the quit.

2 min read

Anxiety After Quitting Smoking: Why It Happens

Anxiety and irritability are recognised nicotine withdrawal symptoms, peaking 24–48 hours after quitting and easing over about four weeks. What helps.

2 min read

Are Nicotine Pouches a Safer Way to Quit?

Nicotine pouches remove the smoke but not the dependence. Where they fit versus licensed NRT, and why using them to control appetite tends to backfire.

2 min read

HOLD — Quit Smoking & Vaping

Health & Fitness · Free · Requires iOS 15.6

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